ABOUT ME
RICHARD CONARD
Marketing Director
Innovative, self-disciplined, and driven Marketing Director with comprehensive expertise in the development and implementation of brand strategy to promote organizational profile within highly competitive markets. Accomplished leader instrumental in the development and realization of a significant internal ad agency within the largest AIDS NGO in the United States. Adept at advancing large and small initiatives, structuring business models ranging from medical care to retail. Skilled in the utilization and expansion of corporate technology footprint to increase efficiencies. Collaborative communicator with 18+ years’ experience working within flexible and remote environments, successfully partnering with internal and external constituencies. Producing transformative change while regularly exceeding mutual business goals.
- birthdate : July 1st
- phone : +1 424.274.2728
- email : [email protected]
- website : http://rileco.me
- Location : Hollywood, Los Angeles
Year Experience
Awards
I am available for Freelance or Full-time
MY SKILLS
Photoshop
Final Cut Pro
Adobe CS
Mac OS X
Wordpress
Eloqua
CRM
Salesforce
Automated Marketing
Google Adwords
Analytics
Google Suite
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Quantitative/Qualitative Research 80%
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Creative 80%
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Multimedia Platforms 79%
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Leadership 70%
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Business Development 70%
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Organizational Branding 90%
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Nonprofits 90%
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Social Media 80%
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Graphic Design 70%
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Brand Management 79%
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Digital Marketing 90%
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Marketing Asset Management 95%
MY RESUME
- Present
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FREELANCE MARKETING CONSULTANT/OWNER
RiLeCo • Los Angeles/Remote
Offering extensive marketing campaign management skills, to organizations within multiple industries, across a variety of channels: print, email, digital, social media, content, and events. Supporting website strategy initiatives by creating promotional banners, implementing video, lead…
09/2017 - Present -
DIRECTOR OF SALES & MARKETING TECHNOLOGY
AIDS HEALTHCARE FOUNDATION • Los Angeles
Align marketing technology to correspond with organizational business goals in conjunction with the facilitation of communication and projects between Marketing and IT. Oversee all automated marketing platforms including MAM, DAM, SaaS, and CRM. Select, evaluate,…
05/2012 - 04/2017 -
DIRECTOR OF MARKETING
AIDS HEALTHCARE FOUNDATION • Los Angeles
Planned and executed marketing strategies for the world’s largest specialized provider of HIV medical care, its health plan, pharmacies, public health services, and retail chain “Out of the Closet” Thrift Stores. Served as Editor of…
04/2008 - 05/2012 -
ASSOCIATE DIRECTOR OF MARKETING
AIDS HEALTHCARE FOUNDATION • Los Angeles
Expanded leadership from that of an entry level coordinator to that of a professional charged with supporting and developing brands for several business lines housed under the company umbrella during a period of growth. Produced…
08/2004 - 04/2008 -
ADVERTISING SPECIALIST
AIDS HEALTHCARE FOUNDATION • Los Angeles
Promoted the organization and its programming efforts through the conceptualization and execution of marketing content designed for print ad and other visual media campaigns. Developed, scripted, and produced Radio and Cable TV spots while also…
07/2002 - 08/2004 -
ADVERTISING COORDINATOR
AIDS HEALTHCARE FOUNDATION • Los Angeles
Coordinated advertising schedule for all print media and ad trafficking. Designed ad layouts, preparing files for production. Managed photo and film shoots, while also acting as the in-house digital photographer. • Key Accomplishment: Reduced costs…
10/2001 - 7/2002 -
JUNIOR ACCOUNT EXECUTIVE
CARAT, ICG • Santa Monica, CA
Engaged with external entities by coordinating schedules for client advertising programs and corresponding with radio and TV station representatives for scheduling information. Monitored buyers projected expenditure and purchase goals to ensure compliance with budget. Researched…
8/2000 - 9/2001 -
PUBLICITY/MARKETING COORDINATOR
PRODUCTIVITY, INC. • Los Angeles, CA
Administered full range of product publicity including radio and television broadcast product placement, creating radio/TV broadcast segment idea pitches, and researching print/broadcast/online media sources. Adhered to database management standards through the maintenance of an extensive…
11/1999 - 04/2000 - education
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Bachelor of Arts
UNIVERSITY OF SAN DIEGO
Communications Studies; Mass Media
1992-1997
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