Richard Conard { } CREATIVE - PROFESSIONAL - PASSIONATE_

ABOUT ME

RICHARD CONARD

Marketing Director

Innovative, self-disciplined, and driven Marketing Director with comprehensive expertise in the development and implementation of brand strategy to promote organizational profile within highly competitive markets. Accomplished leader instrumental in the development and realization of a significant internal ad agency within the largest AIDS NGO in the United States. Adept at advancing large and small initiatives, structuring business models ranging from medical care to retail. Skilled in the utilization and expansion of corporate technology footprint to increase efficiencies. Collaborative communicator with 18+ years’ experience working within flexible and remote environments, successfully partnering with internal and external constituencies. Producing transformative change while regularly exceeding mutual business goals.

18+

Year Experience

2

Awards

I am available for Freelance or Full-time

HIRE ME Download Resume

MY SKILLS

83

Photoshop

55

Final Cut Pro

75

Adobe CS

90

Mac OS X

65

Wordpress

75

Eloqua

80

CRM

70

Salesforce

89

Automated Marketing

81

Google Adwords

79

Analytics

69

Google Suite

  • Quantitative/Qualitative Research 80%
  • Creative 80%
  • Multimedia Platforms 79%
  • Leadership 70%
  • Business Development 70%
  • Organizational Branding 90%
  • Nonprofits 90%
  • Social Media 80%
  • Graphic Design 70%
  • Brand Management 79%
  • Digital Marketing 90%
  • Marketing Asset Management 95%

MY RESUME

  • Present

  • FREELANCE MARKETING CONSULTANT/OWNER

    RiLeCo • Los Angeles/Remote

    Offering extensive marketing campaign management skills, to organizations within multiple industries, across a variety of channels: print, email, digital, social media, content, and events. Supporting website strategy initiatives by creating promotional banners, implementing video, lead…

    09/2017 - Present

  • DIRECTOR OF SALES & MARKETING TECHNOLOGY

    AIDS HEALTHCARE FOUNDATION • Los Angeles

    Align marketing technology to correspond with organizational business goals in conjunction with the facilitation of communication and projects between Marketing and IT. Oversee all automated marketing platforms including MAM, DAM, SaaS, and CRM. Select, evaluate,…

    05/2012 - 04/2017

  • DIRECTOR OF MARKETING

    AIDS HEALTHCARE FOUNDATION • Los Angeles

    Planned and executed marketing strategies for the world’s largest specialized provider of HIV medical care, its health plan, pharmacies, public health services, and retail chain “Out of the Closet” Thrift Stores. Served as Editor of…

    04/2008 - 05/2012

  • ASSOCIATE DIRECTOR OF MARKETING

    AIDS HEALTHCARE FOUNDATION • Los Angeles

    Expanded leadership from that of an entry level coordinator to that of a professional charged with supporting and developing brands for several business lines housed under the company umbrella during a period of growth. Produced…

    08/2004 - 04/2008

  • ADVERTISING SPECIALIST

    AIDS HEALTHCARE FOUNDATION • Los Angeles

    Promoted the organization and its programming efforts through the conceptualization and execution of marketing content designed for print ad and other visual media campaigns. Developed, scripted, and produced Radio and Cable TV spots while also…

    07/2002 - 08/2004

  • ADVERTISING COORDINATOR

    AIDS HEALTHCARE FOUNDATION • Los Angeles

    Coordinated advertising schedule for all print media and ad trafficking. Designed ad layouts, preparing files for production. Managed photo and film shoots, while also acting as the in-house digital photographer. • Key Accomplishment: Reduced costs…

    10/2001 - 7/2002

  • JUNIOR ACCOUNT EXECUTIVE

    CARAT, ICG • Santa Monica, CA

    Engaged with external entities by coordinating schedules for client advertising programs and corresponding with radio and TV station representatives for scheduling information. Monitored buyers projected expenditure and purchase goals to ensure compliance with budget. Researched…

    8/2000 - 9/2001

  • PUBLICITY/MARKETING COORDINATOR

    PRODUCTIVITY, INC. • Los Angeles, CA

    Administered full range of product publicity including radio and television broadcast product placement, creating radio/TV broadcast segment idea pitches, and researching print/broadcast/online media sources. Adhered to database management standards through the maintenance of an extensive…

    11/1999 - 04/2000
  • education

  • Bachelor of Arts

    UNIVERSITY OF SAN DIEGO

    Communications Studies; Mass Media

    1992-1997

MY WORK

GET IN TOUCH

I am available for Freelance or Full-time

HIRE ME Download Resume
Advertisements