Administered full range of product publicity including radio and television broadcast product placement, creating radio/TV broadcast segment idea pitches, and researching print/broadcast/online media sources. Adhered to database management standards through the maintenance of an extensive media database and the updating of current client activity reports. Interacted with numerous media contacts in broadcast and print in support of collaborative partnerships.
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Innovative director with 20 years of expertise in the development and implementation of brand strategy to promote organizational profile within highly competitive markets. Accomplished leader instrumental in the development and realization of a significant internal ad agency within the largest AIDS NGO in the United States. Adept at advancing large and small initiatives, structuring business models ranging from medical care to retail. Skilled in the utilization and expansion of corporate technology footprint to increase efficiencies. Collaborative communicator able to partner successfully with internal and external constituencies to produce transformative change and meet mutual business goals. View all posts by RiLeCo