Engaged with external entities by coordinating schedules for client advertising programs and corresponding with radio and TV station representatives for scheduling information. Monitored buyers projected expenditure and purchase goals to ensure compliance with budget. Researched dozens of media sources for current and future target market demographic. Evaluated latest products and services in TV, Radio, Print, etc. relevant to the client. Key Accomplishment: • Assisted with client servicing for the “Jack in the Box” account.
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Innovative director with 20 years of expertise in the development and implementation of brand strategy to promote organizational profile within highly competitive markets. Accomplished leader instrumental in the development and realization of a significant internal ad agency within the largest AIDS NGO in the United States. Adept at advancing large and small initiatives, structuring business models ranging from medical care to retail. Skilled in the utilization and expansion of corporate technology footprint to increase efficiencies. Collaborative communicator able to partner successfully with internal and external constituencies to produce transformative change and meet mutual business goals. View all posts by RiLeCo