Expanded leadership from that of an entry level coordinator to that of a professional charged with supporting and developing brands for several business lines housed under the company umbrella during a period of growth. Produced and executed content for multi-tiered marketing campaigns, including design and video editing. Managed internal marketing staff, providing guidance and work direction to ensure positive outcomes. Liaised with external agencies to build collaborative partnerships. Oversaw the development and creation of multiple websites to promote organizational profile.
• Key Accomplishments: Realigned processes/procedures to expand team, promote creativity, and reduce the cost of outsourcing to agencies, consultants, and freelancers. Restructure allowed marketing team to produce products on scale or larger than external entities at a fraction of the cost. Redesign resulted in minimal work with freelancers and no external agency on record.