Align marketing technology to correspond with organizational business goals in conjunction with the facilitation of communication and projects between Marketing and IT. Oversee all automated marketing platforms including MAM, DAM, SaaS, and CRM. Select, evaluate, and implement marketing technology, offering solutions to multiple areas such as Advocacy, Fundraising, and Sales. Conduct qualitative and quantitative market research via focus groups, online surveys, and web analytics to identify potential directives to boost marketing strategies.
• Key Accomplishment: Director of Marketing Technology position was expanded in 2015 to incorporate training and systems support to internal sales team.